HP and Ferrari Unveil a High-Performance Luxury AI PC

HP and Ferrari have announced a new collaboration, resulting in the HP Scuderia Ferrari AI PC. This limited-edition notebook merges high-end PC technology with the design ethos of the iconic automotive brand. With a production run of only 5,000 units and a price point of $5,599, the device is positioned as a premium collector's item for technology and automotive enthusiasts.

5,000 units

The limited production run is central to the notebook's appeal as a high-end collector's item.

Design and Engineering Fusion

The laptop's aesthetic is heavily influenced by Ferrari's supercars. The chassis is finished in a vivid Rosso Magma color, a sheen designed to replicate the depth seen on models like the Daytona SP3. The main body is constructed from CNC-machined anodized aluminum, providing a durable and premium feel.

Its design language extends across multiple Ferrari-inspired details, from materials to airflow-focused construction.

Ferrari-inspired design elements at a glance

Feature	Material or detail	Ferrari connection
Base	Carbon fiber	Directly references high-performance vehicle construction
"Engine bay"	Gorilla Glass panel with 2,000 drilled holes	Visually exposes processor and cooling hardware like a supercar display
Limited-run marking	Laser-etched unit number	Reinforces collector-style exclusivity
Hinge	Concentric louvers	Inspired by the Ferrari F76 digital hypercar and designed to improve airflow
Trackpad	Minimalist surface with thin light strip	Aligns with Ferrari's "eyes on the road" philosophy

Under the Hood: Performance and Specifications

While design is a primary focus, the internal hardware is aligned with modern high-performance computing standards. The Scuderia Ferrari Notebook is powered by an Intel Core Ultra X7 processor with integrated Intel Arc graphics. It comes equipped with 64GB of memory and a 1TB SSD for storage. The specifications are comparable to HP's professional-grade Zbook line, positioning it as a powerful AI-capable PC rather than a dedicated gaming machine.

Core hardware and package highlights

Performance hardware

Intel Core Ultra X7·Intel Arc graphics

The system is built around a modern AI-capable processor platform with integrated graphics rather than a gaming-first discrete GPU setup.

Memory and storage

64GB RAM·1TB SSD

Its memory and storage configuration matches the premium positioning and brings it close to HP's professional workstation class.

Display and input

14-inch 3K OLED·Per-key RGB keyboard

The notebook combines a high-resolution touchscreen with customizable lighting and Ferrari-specific typography for a more branded user experience.

Ports and bundle

Thunderbolt 4 + HDMI·Leather sleeve included

Connectivity covers both modern and legacy needs, while the Poltrona Frau sleeve extends the Ferrari luxury theme beyond the notebook itself.

The visual interface is a 14-inch 3K OLED touchscreen, offering vibrant colors and sharp detail. The keyboard features per-key RGB lighting, customizable with a unique Ferrari typeface, and includes several pre-programmed lighting effects. Connectivity is robust, with two USB-C Thunderbolt 4 ports, an additional USB-C 10Gbps port, a USB-A port, an HDMI output, and a standard headphone jack.

The package includes a Poltrona Frau leather sleeve, crafted from the same material used in Ferrari car interiors. The HP Scuderia Ferrari AI PC is scheduled for release on June 12 in select markets, including the US, UK, Italy, and Japan.