Samsung Sets July 22 Date for Highly Anticipated Summer Unpacked Event

Samsung has officially announced its upcoming summer Unpacked event, scheduled for July 22 in London. Fans can tune in via livestream at 9 a.m. ET to see the latest advancements in the company's foldable smartphone lineup, alongside new wearable technology and potential surprises that aim to push the boundaries of mobile AI integration.

Key takeaways

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Event highlights at a glance

Samsung's July 22 showcase is expected to focus on foldables, wearables, and deeper Galaxy AI features.

Event timing

The event will take place on July 22 at 9 a.m. ET / 2 p.m. BST.

Foldable lineup

Anticipated hardware includes the Galaxy Z Flip 8, Z Fold 8, and Z Fold 8 Ultra.

Wearables

New Galaxy Watch 9 and Watch Ultra 2 models are expected to debut.

Galaxy AI

Samsung will showcase deeper integration of its Galaxy AI software suite.

The next generation of foldables

The marquee announcements for this year's Unpacked event center on the next iteration of Samsung's foldable series. Reports suggest the company will unveil the Galaxy Z Flip 8, the Z Fold 8, and a new Z Fold 8 Ultra.

Expected foldable lineup comparison

Device	Status	Notable detail
Galaxy Z Flip 8	Expected	Part of the next foldable refresh
Galaxy Z Fold 8	Expected	Rumored to feature a 5.4-inch cover screen and a 7.6-inch inner display
Galaxy Z Fold 8 Ultra	Expected	Positioned as a new higher-end model in the lineup

The standard Z Fold 8 is particularly noteworthy, as it is rumored to feature a 5.4-inch cover screen and a 7.6-inch inner display, designed to compete directly with upcoming foldable technology from competitors.

Wearables and potential surprises

Beyond smartphones, Samsung is expected to refresh its wearable lineup with the introduction of the Galaxy Watch 9 and the Galaxy Watch Ultra 2. These devices are likely to feature improved health tracking capabilities and tighter integration with the broader ecosystem. Additionally, industry observers are speculating that Samsung might unveil its first pair of smart glasses, potentially featuring gesture-based controls that pair with a smart ring, marking a significant step into the wearable AI hardware market.

Advancements in Galaxy AI

Samsung has explicitly stated that this event will focus on delivering more personal and adaptive experiences, setting a new standard for the AI era. This initiative represents a major expansion of the Galaxy AI features first introduced on the Galaxy S26 Ultra. By leveraging on-device processing and cloud-based intelligence, Samsung aims to make these new devices more intuitive for daily tasks.

Early reservation incentives

For those eager to secure the latest hardware, Samsung has opened an early reservation program. Customers who sign up now can receive a $30 credit toward their pre-order, potentially resulting in up to $1,230 in total savings depending on the final configuration. Furthermore, participants are automatically entered into a sweepstakes for a chance to win one of ten $500 gift cards for use on the official Samsung store.

Up to $1,230

Samsung says early reservation incentives can add up to substantial savings depending on the final device configuration.