Apple's Vision Pro Successor Reportedly Not Arriving Until 2028

Apple enthusiasts eager for the next iteration of the Vision Pro headset may face a significant wait, with reports suggesting the successor is at least four years away. Industry insider Mark Gurman indicates that Apple's focus has shifted to other projects, including AI-driven devices and augmented reality glasses, with the Vision Pro's future development timeline pushed back considerably.

Key Takeaways

• The next Apple Vision Pro headset is not expected until 2028 at the earliest.
• Apple is prioritizing the development of an AI pendant and camera-equipped AirPods.
• The company is also working towards creating augmented reality glasses.
• The current Vision Pro is considered a "stepping stone" towards AR glasses.

Extended Development Timeline

Mark Gurman, managing editor at Bloomberg, shared in his "Power On" newsletter that the next generation of Apple's Vision Pro headset is unlikely to be released before 2028. This extended timeline suggests that Apple is not rushing the development of a successor, despite the initial release of the current model.

Shifting Priorities

While the Vision Pro is a groundbreaking mixed-reality device, Apple's development resources appear to be directed towards other emerging technologies. Gurman reports that the company is actively working on an AI pendant and AirPods equipped with cameras, both of which are reportedly in prototype testing. Furthermore, Apple's Vision Products Group is also concentrating on the creation of augmented reality glasses, with the Vision Pro seen as a foundational step towards that goal.

Market Context and User Reception

The mixed-reality market, which includes devices like Apple's Vision Pro, Meta's Quest series, and HTC's Vive Focus Vision, is projected to experience substantial growth. Industry analysts anticipate a nearly 30% annual growth rate globally until 2030, fueled by applications in entertainment, gaming, and enterprise sectors such as employee training and industrial repairs.

However, the current Vision Pro has received mixed reviews. While lauded as an "incredible piece of tech" by some, concerns remain about its comfort for extended use and its high price point. Some tech testers have expressed skepticism about its long-term viability as a mainstream consumer product, suggesting it might eventually pivot towards commercial applications or see its technology integrated into future AR glasses.

Future of Vision Pro

Despite the long wait for a successor, Apple is expected to continue supporting the existing Vision Pro model with customer service. The company's leadership reportedly views the current Vision Pro as a learning experience, with many executives acknowledging its high cost and weight as significant drawbacks. The ultimate aim appears to be the development of lighter, more integrated augmented reality glasses, with the Vision Pro serving as a crucial stepping stone in that journey. Apple's upcoming VisionOS event is anticipated to focus on AI editing tools, Siri enhancements, and updates to its operating systems.