Maextro Prepares Cullinan Competitor at a Fraction of the Price

Recent patent images from China confirm that Maextro, a luxury automotive brand supported by Huawei, is developing a full-size SUV. This new model aims to challenge the ultra-luxury segment, including vehicles like the Rolls-Royce Cullinan, by leveraging advanced technology and a highly competitive pricing strategy. The vehicle is expected to follow the successful formula of the Maextro S800 sedan, which has seen significant sales success in the Chinese market.

Design and Dimensions

The upcoming SUV, rumored to be named the X800, is built upon the same platform as the S800 sedan. Its exterior dimensions are substantial, measuring over 5.5 meters (216 inches) in length. The design is characterized by a bold, grille-less front end featuring distinctive 'C-clamp' headlamps and dual-layer crystal daytime running lights. The main headlights are equipped with dual-million-pixel 'Galaxy' elements for unique illumination patterns. A notable feature is the LiDAR unit for advanced driver-assistance systems, which is visibly integrated into the roofline. The side profile is defined by large polished alloy wheels and flush door handles, while the rear incorporates a slim, full-width LED tail lamp cluster.

5.5+ meters

The SUV’s full-size proportions place it firmly in the flagship luxury segment.

Technology and Interior

The cabin is anticipated to mirror the tech-centric layout of the S800 sedan, combining a triple-display dashboard with premium comfort features and high-end materials.

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Expected cabin highlights

Maextro appears to be pairing Huawei software integration with a highly theatrical luxury interior experience.

Triple-screen layout

One panel is expected to house displays for the driver, central infotainment, and front passenger, all running HarmonyOS.

Comfort-focused rear cabin

Expected amenities include zero-gravity rear seats, a panoramic roof with constellation-style lighting, and at least 43 speakers.

Luxury trim execution

Materials are expected to combine leather, chrome, and crystal for a more ultra-luxury presentation.

Powertrain Options

Maextro is preparing both plug-in hybrid and fully electric versions, with major differences in battery size, power output, and charging behavior.

Powertrain comparison

Version	Output	Battery	Key detail
PHEV dual-motor	523 hp	At least 65 kWh	1.5-liter engine acts only as a generator
PHEV tri-motor	852 hp	At least 65 kWh	Higher-performance flagship setup
EV	523 hp	95 kWh	Targets up to 700 km range

The all-electric model is expected to feature a 523-horsepower powertrain and a 95 kWh battery pack. This configuration targets a range of up to 700 km (435 miles) on the CLTC cycle. DC fast charging is projected to enable a 10-80% charge in approximately 12 minutes.

Market Position and Pricing

The Maextro SUV's primary competitive advantage will be its price. While official figures are not yet available, it is expected to be priced above the S800 sedan, which ranges from approximately $104,000 to $173,000 in China. This positions it significantly below the Rolls-Royce Cullinan, which can exceed $1 million in China after taxes. The Maextro SUV is priced to compete more directly with models like the BMW iX. This strategy has already proven effective for the S800 sedan, which has outsold many established European luxury models in its price category in China. An official reveal is anticipated in the coming months, with production handled by JAC Motors for the domestic market.

Luxury SUV price gap

Maextro S800 range

$104,000–$173,000

Rolls-Royce Cullinan in China

$1 million+