Daily Car
·22/05/2026
Dodge has officially outlined its future product strategy, confirming the development of a new high-performance two-seater named the Copperhead. The brand also announced the return of the "Go Like Hell" (GLH) name on a new compact model, alongside significant updates for the Charger and Durango lines. This plan reinforces Dodge's commitment to performance while adapting to new industry trends.
The strategy centers on four distinct moves: a new halo sports car, a revived hot hatch, a flexible Charger powertrain plan, and a redesigned family SUV.
Copperhead
A new two-seat performance car intended to expand Dodge's modern "snake" lineup.
GLH
The "Go Like Hell" badge returns on a modern midsize hatchback aimed at affordable performance.
Charger
The refreshed SRT version will bridge tradition and electrification with two powertrain options.
Durango
A full redesign is planned to keep Dodge competitive in the three-row SUV segment.
The Copperhead project combines a revived nameplate with a fresh role in Dodge's lineup.
The original Copperhead appeared as a concept positioned as a more accessible alternative to the Viper.
Despite the concept reveal, the first Copperhead never made the jump into series production.
Dodge has now confirmed a new two-seat sports car under SRT, reviving the Copperhead name for a modern performance mission.
Recent previews show a new concept with aggressive styling, including prominent air vents, a low front spoiler, and a large rear wing. While specific engine details have not been released, it is not expected to be a fully electric vehicle. Officials have clarified that the Copperhead is not a direct successor to the Viper but will exist as another "snake" in the brand's performance family, prioritizing driving dynamics over daily practicality.
Dodge will also resurrect the GLH ("Go Like Hell") badge for a new midsize hatchback scheduled for release before 2030. Unlike its econobox predecessor, this new model is engineered as a modern muscle hatch, projected to produce nearly 300 horsepower.
The vehicle will be built on the new STLA One platform, a versatile vehicle architecture shared with other Stellantis products like the upcoming Chrysler Airflow. Using a common platform allows the company to reduce manufacturing costs and streamline development. This positions the GLH as a performance-oriented but cost-effective entry in the compact segment.
The Dodge Charger refresh centers on giving buyers two different performance paths.
A high-performance internal combustion engine option remains available for buyers who want the classic Dodge formula.
A fully electric powertrain option joins the lineup, showing how Dodge plans to embrace electrification without abandoning its core audience.
The Dodge Charger will receive a refresh, with its high-performance SRT variant offering a choice between a fully electric powertrain and a traditional internal combustion engine. This dual-path strategy allows Dodge to cater to its traditional customer base while embracing electrification.
Additionally, the Dodge Durango three-row SUV is scheduled for a complete redesign within the next two years. The update will modernize its exterior styling and interior features, keeping it competitive in the family SUV market. According to Stellantis leadership, these new and updated models are expected to increase sales volume and enhance the brand's overall profitability.