An In-Depth Look at the New Audi Q9 Flagship SUV

Audi is entering the top tier of the luxury SUV market with its new flagship, the Q9. Positioned above the Q7, this model is designed to compete directly with the most established names in high-end utility vehicles. Here is a breakdown of what to expect.

What is the Audi Q9 and where does it fit in the market?

The Audi Q9 is the brand's new largest and most luxurious SUV, effectively taking the place of the A8 limousine as the pinnacle of the lineup. It is engineered to challenge top-tier competitors such as the Range Rover, Mercedes-Benz GLS, and BMW X7. With an expected starting price between £90,000 and £100,000, it is firmly positioned in the premium luxury segment. While it will be available in Europe, its design and features are heavily geared toward the North American market, where it will also face rivals like the Cadillac Escalade.

What is the interior like?

The cabin features an evolution of Audi's MMI display system. The driver is presented with an 11.9-inch digital instrument cluster, known as the virtual cockpit, alongside a 14.5-inch central infotainment screen. A third 10.9-inch touchscreen is provided for the front passenger. Climate controls remain accessible as a permanent fixture at the bottom of the main display. A notable feature is the dynamic interaction light (IAL), an ambient light strip that can sync with music rhythm and color, working in tandem with the optional Bang and Olufsen 4D sound system that includes actuators in the seats for a more immersive audio experience.

What is the new smart door feature?

The Q9 introduces a unique door system for enhanced safety and convenience. Instead of traditional handles, the doors can be opened via a button, a smartphone app, or even by interacting with the seatbelt buckle or brake pedal. Integrated sensors scan the vehicle's immediate surroundings when parked. If a cyclist is approaching or there is an obstacle like a wall or another car too close, the system will prevent the door from opening further, helping to avoid collisions and paint damage in tight spaces.

How practical is the Q9 for families?

The vehicle will be offered in six or seven-seat configurations. The second row can be specified as either a two-seat or a three-seat layout. The three-seat option is designed to accommodate three child seats simultaneously, a significant practical advantage for larger families. The third-row seats can be folded down electronically to expand cargo space and are equipped with their own cupholders. While final boot capacity figures have not been released, they are expected to be competitive with rivals.

What are the engine options?

Final powertrain details are still pending, but all versions of the Q9 will come standard with Audi's Quattro all-wheel-drive system. The engine lineup is expected to feature a 3.0-liter twin-turbocharged V6 with mild-hybrid or plug-in hybrid technology. The top-performance model, likely to be named the SQ9, is anticipated to be equipped with a 4.0-liter twin-turbocharged V8 engine, providing substantial power and torque for a vehicle of its size and class.